Terms of Service

Effective: 2026 · Social Media Director — Virtual Director Kft.

1. The Service Provider and the service

Social Media Director, provided by Virtual Director Kft. (the “Service Provider”), is a web-based, subscription (SaaS) social media management service that lets the User create, approve, schedule and publish social media posts (text and images) with the help of artificial intelligence (AI) to their own connected Facebook Pages, Instagram accounts and LinkedIn Pages, view the performance analytics of posts, and receive AI-based advertising (boost) suggestions.

2. Formation of the contract

The contract is formed between the Service Provider and the User upon registration and acceptance of these Terms. By registering, the User declares that the data provided is accurate and that they are entitled to act on behalf of the organization they represent. The service is provided primarily to businesses (B2B).

3. Subscription plans and fees (hybrid model)

The service has hybrid pricing: the User pays a monthly subscription fee for the chosen plan (Start / Pro / Agency), and in addition the cost of the AI operations used (post and image generation) is drawn from their balance. The number of posts is not limited; the User pays for actual AI usage.
The Pro plan may include an additional per-seat fee; the current plans, fees and add-on items are shown on the website and in the application’s “Plans”/“Balance” screens.
Unless otherwise indicated, fees do not include value added tax (VAT).
Payment is made by bank card, through the Stripe payment provider, in advance, for the given billing cycle (subscription) and when topping up the balance (top-up). For each successful payment the Service Provider issues a tax-compliant electronic invoice.
The subscription renews automatically at the end of the cycle unless the User cancels it beforehand. Unless the Service Provider provides otherwise, the topped-up AI balance does not expire with the cycle.

4. Trial period

The Service Provider may provide a free trial period (typically 14 days) and/or an initial AI credit, allowing the service to be tried without providing a bank card. At the end of the trial — in the absence of a paid subscription — the account remains available with the limitations of the plan, and the publishing of scheduled posts may be suspended in accordance with section 6.

5. Cancellation and termination

A paid subscription can be cancelled at any time; cancellation takes effect at the end of the current billing cycle, and fees already paid are non-refundable (absent a mandatory statutory provision to the contrary).
In the event of a serious or repeated breach of contract — in particular a breach of these Terms, the prohibited-use rules (section 8) or the rules of the connected platforms — the Service Provider may suspend access with immediate effect or terminate the contract.
The User may request the deletion of their account and data at any time under Data & account deletion.

6. Fate of scheduled posts, loss of access

The User acknowledges that:

upon cancellation, expiry, payment arrears, suspension or deletion of the account, the publishing of not-yet-published (scheduled) posts is not guaranteed, and these may be deleted together with the drafts;
if the User revokes access at Meta, or the access token expires/becomes invalid, publishing stops; the Service Provider is not liable for posts that fail to go out as a result;
the Service Provider operates the service with reasonable care, striving for high availability, but does not guarantee continuous, error-free operation; it will, where possible, give advance notice of planned maintenance.

7. Connected platforms (Facebook, Instagram, Meta, LinkedIn)

The operation of the service depends on third-party platforms (in particular Facebook and Instagram operated by Meta Platforms, LinkedIn operated by Microsoft, and their APIs). The Service Provider does not operate these and is not liable for their availability, operation, changes to rules or fees, or data processing.
The platforms may modify, restrict or discontinue their APIs and terms at any time. If, as a result, a feature becomes partly or entirely inoperable, the Service Provider may modify or discontinue it without prior notice or any obligation to refund.
The Service Provider is not liable for failed or delayed publishing resulting from platform-side outages, restrictions or errors.
The User must comply with the applicable rules of the connected platforms (in particular the Meta Platform Terms, the Facebook and Instagram Community Guidelines and Terms of Use, and the LinkedIn User Agreement and Professional Community Policies). Any restriction, suspension or ban by a platform (e.g. of a Page, account or Business Manager) is the User’s risk, for which the Service Provider is not liable.
The Service Provider has no business relationship with Meta / Facebook / Instagram or with LinkedIn (Microsoft); they do not endorse or sponsor it; the relevant trademarks belong to their respective owners.

8. User obligations, prohibited use

The User is solely responsible for the content stored in their account and entered, approved and published by them (text, image, scheduling). The Service Provider transmits the content to the connected platforms on the User’s instruction; it does not edit or pre-moderate it. The following are prohibited in particular:

publishing content that is unlawful, infringes third-party rights (copyright, trademark, right to one’s likeness/reputation), or is misleading, fraudulent, hateful or harassing, as well as content that breaches the rules of the connected platforms;
unsolicited advertising (spam), deceptive or artificial engagement (purchased followers/likes, fake accounts), circumventing or exceeding a platform’s rate/volume limits, and automation that breaches a platform’s terms;
data collection beyond the official scope of the API (scraping); endangering the security of the service, reverse engineering, or use for competitive purposes;
sharing a single login with multiple unauthorized users, or circumventing the purchased user or channel quota.

The User warrants that they are entitled to manage the connected Facebook Pages, Instagram accounts and LinkedIn Pages (as owner, or authorized by the owner), including where they manage a third party’s social accounts as an agency.

9. AI-generated content

AI-generated text and images are a suggestion that may be inaccurate, incomplete, outdated, biased or infringing third-party rights. The User must review and approve every AI suggestion before publishing, and is solely responsible for the published content.
AI content is processed via OpenAI as a data processor; the User must also comply with the AI provider’s usage rules. Content transmitted via the API is not used for model training by the AI provider, under its agreement with the Service Provider.
AI content is not necessarily unique: similar output may be generated for other users. AI-generated images may resemble third-party works or persons; the User is responsible for their use, including compliance with any platform requirements for labelling AI content.

10. Analytics, advertising suggestions

Performance and engagement data originate from the connected platforms’ APIs and may therefore be incomplete, delayed or subsequently amended; the Service Provider does not warrant their accuracy. AI-based advertising (boost) suggestions are recommendations only and do not constitute a guarantee of results or performance.

11. Ownership of content and licence

Content uploaded by the User and generated for them remains the User’s property. For the purpose of providing the service (storage, preview, scheduling, publishing, analytics), the User grants the Service Provider a non-exclusive licence to store, reproduce and transmit the content, and to publish it to the connected platforms on the User’s behalf. The User warrants that they have an appropriate legal basis, authorization and, where necessary, consent to use the uploaded images and content — including any identifiable persons appearing in them.

12. Intellectual property

The service, its software and its design are the intellectual property of the Service Provider. The User receives a non-exclusive, non-transferable right of use for the term of the contract.

13. Indemnification

The User indemnifies the Service Provider against any third-party claims, demands and damages arising from the content published by the User, from the infringing nature of uploaded materials, from a breach of the connected platforms’ rules, or from the User’s unauthorized account management.

14. Limitation of liability

To the extent permitted by law, the Service Provider’s liability is limited to the amount of fees paid by the given User in the preceding 12 months. The Service Provider is not liable for indirect or consequential damages (e.g. lost profit, lost audience, damage to reputation).

15. Consumer right of withdrawal

Where the User qualifies as a consumer, a 14-day right of withdrawal may apply in respect of the digital service; however, by giving express consent to begin performance immediately, the right of withdrawal ceases once performance has started. The right of withdrawal does not apply to business-to-business (B2B) contracts.

16. Amendment of the Terms

The Service Provider may amend these Terms unilaterally; it will inform the User of material amendments a reasonable time before they take effect. Use after the amendment takes effect constitutes acceptance of the amendment.

17. Governing law, dispute resolution

These Terms are governed by Hungarian law. The parties will seek to resolve disputes amicably; failing that, the Hungarian courts have jurisdiction. In the case of a consumer dispute, the User may also turn to the conciliation board competent for their place of residence.

This document is the general framework of the agreement between the Service Provider and the User. The processing of personal data is governed by the Privacy Policy, and the processing of the User’s customer/audience data by the Data Processing Agreement (DPA), which are inseparable parts of these Terms.